Another major milestone for yellO was it’s magazine which had been in the making for almost 2 years and with our Government’s permission in place to finally publish, we launched our first issue in February 2011.

The magazine which is a reflection of the website contains blogs, user comments, reviews, business listings and classified ads. The Content section is further divided into Spotlight, where we focus on a business or person, which is doing good for the society. Finally there’s a Celebrity Q&A section, which features a celebrity interview and events section.

However, my most favourite part is the yellO Map associated with the business listings. Its like a game; you find a business you like, check the coordinates given with it and then find those coordinates on the map to know exactly where that business is situated in that area. The business listings contain the business address and phone number.

Although, after distributing 10,000 copies in Phase 1, 2, 4, 5 and 7 of DHA, we can safely say that the FREE classifieds are the highlight of the magazine. It has never been done before that anyone lets you post classified ads in their magazine for free of charge, but yellO does it.

Here’s something a fan said about the magazine on yellO’s facebook page

Kanwal Tariq: i got a copy too n i keep it on my bedside 4 quick reference. Thanx. Looking 4wd 4 march’s issue ?

And just in case you didn’t get our first issue, you can read it online.