You will soon notice that yellO looks different. We’ve added two cool features: “News Feed” and “My Activity” which appear in each person’s profile on “My yellO” tab. Around the start of this year, we introduced a real-time feed or “Recent Activity” on the home page so you could see everything Yellers were sharing as soon as they shared it. Now, the recent activity has been taken a step further and turned in to News Feed.

At yellO, one of our main priorities is helping you stay on top of what is going on in your city with the people and things you care about most. That’s why today we are beginning to roll out some changes to the My yellO page that simplify your experience by offering two views of News Feed: a Friend’s Feed to get news only about your friends and City Feed for over all happenings of your selected city.

Friends’ Feed would highlight what’s happening in your local social circle on yellO. It will update you, so you’ll know what Farhan thinks about Pizza Next that he has reviewed recently or when Sharmeen adds an event she is interested in or writes a blog and even when Taimur is selling his laptop and has added it as a classified. Now, whenever you log in, you’ll get the latest headlines generated by the activity of your friends. The status set by your friends will also be visible here.

City Feed on the other hand will have information about everyone’s activity on yellO, including your friends and other Yellers.  This will let you know which event other Yellers in your city are heading to, which restaurants they are visiting and what are they trying to buy or sell. You will also get updates about businesses you are following and feed about great deals by our premium partners.

My Activity is similar, except that it centers around one person. Each person’s “My Activity” shows what has changed recently in their profile and what content (blogs, events, business reviews etc) they’ve added. Check out your own activity in the My yellO – My Activity tab and set your status how you like the change.

Like you, we know it can be disruptive when things are moved around, but we hope that these changes make yellO a more valuable experience for you. We put a lot of thought into all the changes we make to the site and do a lot of testing before releasing anything. So please take some time to play around with this new design, and give us your feedback.